As you can see the response is quite basic, which can be improved by putting more detail in the prompting question and following up the response with further requests.
AI-assisted research can also help you optimise your event schedule, and analyse factors of speaker popularity, attendee preferences, popular content, and the most engaging topics. It can be used to ensure you don’t forget an element and can help to spark ideas and innovation around events.
There are tools to support smooth online registrations and personalised event agendas, networking recommendations and opportunities. However, you can also create your own suite of AI support for the planning and marketing of your event. Below is a list of popular platforms for you to use:
These are just a selection with more coming to market all the time. And how about creating an original audio ‘sting’ or theme music for your event?
Discover Soundraw for AI-generated music. If you are planning on having original music for your event, theme, or background, perhaps Soundraw can help. No licensing is required, and you can create an original track by telling the programme what you’re looking for. The AI tool works to your brief to produce an original sound – very useful if you have a tight budget yet want to create a specific atmosphere.
Despite growing popularity and its many claims, AI may return flawed information, so just be careful to double-check the information. Here’s a good example:
The quick AI creation of speaker or delegate bios from using their LinkedIn profiles sounds like a no-brainer, but beware. We tried this as an experiment and even when we put the person’s LinkedIn link, together with the required word count, into the AI prompt, we often got rubbish back. The number of similar names on the platform meant it merged profiles, leading to misleading information. A good lesson, if one were needed, to always check and verify data and get bios signed off personally.
Using AI for content creation
Anyone who has spent time marketing an event knows the hours it takes putting together the marketing plan including comms such as email marketing, social media, delegate guides and the post event survey to name a few. So, it pays to take advantage of this emerging technology to do some of that heavy lifting and free up time to focus on more creative tasks and person to person delivery.
It’s important to remember that content is key. The communications we produce to market an event must be creative, accurate, appropriate, and high quality, so how can we adapt our working styles to include and benefit from AI?
AI tools can help by analysing information from previous, similar events; they can deliver insights on key trends, thus giving you a head start when it comes to developing your marketing ideas and campaigns. The tools can also help identify the best channels to use and what content and topics proved to be most popular, helping to take out the guesswork when deciding where to start.
Using AI to support your event marketing content generation
The most popular current generative text-producing AI chatbots have different strengths and include OpenAI’s ChatGTP, Google’s Bard, Microsoft’s CoPilot (which uses the ChatGTP model) and Jasper Chat. As we explored earlier in the blog, there are many more emerging with different focuses: images, speech, music etc, so do your research on the one that will work best for you.
Train your assistant
Just as you would with a human assistant, the quality training or input, the better the results. For consistently useful output, create a brief that you can refer to for detailed information by focusing on:
- Details, details, details. Include as much as possible, venue, unique qualities, the date, season, number of delegates, industry, and event focus. You can even feed it examples of material you like and request, ‘in the style of’ responses
- Tell it what you want to achieve
- Set the tone of your communications, messages, and social media by telling it what style you require, conversational, humorous, professional, formal – combine styles and try different combination
- Check responses for accuracy, all facts and statistics should be verifiable and watch out for unintended bias
- Polish with your house style. This is very important. Make it your own. Always check and polish any content to ensure it reflects your style of communication
Here’s another simple example. Many organisations use email as part of their marketing strategy, but when and how often is the best time to get in touch? We asked Microsoft’s AItool CoPilot what it thought: