Mastering event promotion: Top tactics for success

Planning an event is just the beginning; promoting it effectively is crucial to ensure its success. With the wide array of channels available today, it can be overwhelming to decide where to focus your efforts.

But we are here to help! Take a look at our guide that will help you navigate the best channels to promote your event.

Take advantage of social media

Social media is a powerhouse for event promotion. Platforms like Facebook, Instagram, X, and LinkedIn offer diverse ways to reach your audience.

• Facebook: Create an event page, share updates, and use targeted ads to reach your target audience.
• Instagram: Utilise Stories, reels, and posts to create buzz. You could also collaborate with your event speakers or exhibitors to expand your reach.
• X: Engage with your audience through regular updates and use relevant hashtags to increase visibility.
• LinkedIn: Ideal for professional events. Share posts, create an event page, and engage with your target audience.

Don’t forget to create a unique and memorable hashtag when promoting your event on social media. Not only does a hashtag give people an easy-to-use search tag, but it also helps to create a community.

Are you looking for more top tips on utilising social media to boost your event promotion? You can take a look at our blog here.

Boost your email marketing efforts

Email remains one of the most effective channels for event promotion. Build a mailing list and send out regular updates, invitations, and reminders. Personalisation is key when it comes to email marketing, so make sure you build a segmented list and send personalised invitations to your audience.

When creating your email campaigns, make sure you use compelling subject lines and visually appealing templates to capture your audience’s attention, as well as having a clear call-to-action (CTA), directing them to book their pass or to learn more about the event.

Use the power of content

Content is the most effective way to reach your target audience and drive results, so make sure you are creating valuable content related to your event. You can offer insights, previews, or even behind-the-scenes glimpses into what attendees can expect, helping to create a buzz online and help drive engagement.

Blog posts, videos, podcasts, and infographics can also help generate interest and provide useful information to potential attendees.

Share this content across your social media channels and website, and don’t forget to encourage your speakers, exhibitors, and delegates to share this content with their networks too!

Utilise your attendees

Word of mouth is one of the most powerful tools when promoting an event. In fact, 92% of people trust their friends and family’s recommendations more than any ad campaign.

Utilising user-generated content (UGC) can provide valuable social proof, showcasing real experiences and testimonials from your attendees’ experiences of your event. It builds both your credibility and trust, whilst creating a buzz and sense of excitement which is key when promoting your event.

Think about public relations

If you are coordinating a conference or tradeshow, you can consider leveraging PR to get media coverage for your event. Get in touch with your local media by sending press releases to newspapers, magazines, and online publications.

Optimise your website

Your website is your top event promotion channel. It should be a central hub for all information related to your event, so make sure you have designed a high-quality event landing page. Ensure it’s easy to navigate, mobile-friendly, and regularly updated with the latest details of your upcoming event. You will also want to include a clear call-to-action for registration. Make sure your landing page is fully optimised for any device and isn’t cluttered with too much content!

Use paid ad options

While the above channels are more than efficient, you may want to consider using paid ads to give your event an extra push. Google Ads, Facebook Ads, and Instagram Ads allow you to target specific audiences based on demographics, interests, and behaviours.

Be sure to design copy for your ads that will quickly grab the reader’s attention and draw them in by showing the relevance and value of your event. You can also adjust your targeting to specific locations, demographics, and other filters to ensure you reach your target audience.

Promoting your event effectively is the key to transforming your hard work into a memorable and successful experience. By leveraging the power of social media, email marketing, engaging content, and word-of-mouth, you will create a buzz that resonates with your target audience. Don’t forget to optimise your website and consider paid ads for that extra push!

With these strategies in place, you’re well on your way to hosting an event that not only meets but exceeds expectations.

Looking for more tips on how to boost attendance and engagement at your next event? Take a look at our blog.

We also have the ultimate guide to event planning to help you with your initial brainstorming, have a read here.